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Esther Drew Writes

  • About Me
  • See Samples
  • Let's Work

Take a look.

See some of my copy and content below, and download my resume here.

All Pet Warranty

As the most comprehensive flooring warranty with no pet exclusions, All Pet was within its rights to claim G.O.A.T. status through a campaign of print, POP, video, and eCommerce.

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Mohawk Moments Campaign

A refresh of the long-standing Mohawk primary brand, targeting households who need floors that perform, so they can enjoy all of life’s moments without worry.

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Signature Technology

Print concept highlighting the wood-look realism of Signature Technology available on luxury vinyl plank flooring.

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Visit Sarasota Campaign

As a result of the Sarasota in Color multimedia campaign, Visit Sarasota saw a 23% rise in web traffic, realized an 11% increase in visitors, created a 17% spike in economic impact, and enjoyed a record 94.7% room occupancy.

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Catholic Charities Campaign

This print and broadcast campaign, which was featured in AdAge Magazine, helped increase awareness and elevate perception of Catholic Charities in Southern Nevada. It succeeded in conveying the message that the Catholic Charities mission goes beyond its religious origins to serve the needs of the community, irrespective of faith.

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Tidy Cats on Walmart.com

Leveraging Tidy Cats’ national “Stank Face” campaign on Walmart.com, we created a tool to illustrate the difference Tidy Cats makes for cat owners, plus “helpful” information and testimonials to drive the benefits home.

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Pepin Heart Institute Campaign

The mission was in fact critical: convey to Tampa Bay residents that world-class, lifesaving cardiac care was available right within their area. This campaign got the message across with print, outdoor, broadcast and online elements.

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Luma & Leaf Web + Social

Launched newly formulated skincare brand with clear, engaging messaging touting a line of real-deal clean beauty products.

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Florida Hospital Tampa Bay Branding

When an established hospital network brought a number of regional hospitals under one umbrella, a re-brand was executed to elevate Florida Hospital in Tampa Bay. We created print, broadcast, online and outdoor re-branding creative with a new brand tagline, as well as branch-specific advertising for distinct hospital offerings.

Florida Hospital Tampa Bay Division: Women's Health TV Spot
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Suncoast Hospice Video Testimonials

One of the most effective ways to destigmatize the end-of-life and palliative care services provided by Suncoast Hospice was through real stories of Suncoast patients and their loved ones. Here are some of their journeys.

Suncoast Hospice: Owen's Story
Suncoast Hospice: Ginnie
Suncoast Hospice Commercial: Dr. Paonessa

FiOS Florida Brand Launch

Through a multimedia launch campaign including outdoor (shown here), print & digital, Verizon FiOS’ Florida region exceeded projections—outpacing national Verizon sales rates across multiple channels by 15.3% and reducing Florida acquisition cost.

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Streamsong Resort and Golf Brand Launch

Branding, advertising campaign, naming and promotion for launch of new luxury golf resort in the heart of old Central Florida.

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Walmart LIVE! Streaming Show

This live streaming online event motivated shoppers to take advantage of Walmart's Every Day Low Prices for the holidays. Cyber Monday shoppers who experienced Walmart LIVE spent 30% more on Walmart.com.


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Pillsbury Cupcakes Retail Brand Page

When Pillsbury wanted to increase Walmart sales by promoting a new way to enjoy their cupcakes (bake just 6 cupcakes & save more mix for later), we developed a brand experience with custom videos, recipes and ideas to inspire shoppers.


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Grow Financial Television Spots

We created a series of TV spots that inspired potential credit union members to consider Grow Financial as the partner to help them reach their goals.

Grow - House to a Home
Grow - Road to Life
Grow - Balancing Act
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Back to See My Samples
1
All Pet Warranty
3
Mohawk Moments
3
Signature Technology
3
Visit Sarasota
2
Catholic Charities
4
Tidy Cats
Pepin3.jpg
3
Pepin Heart Institute
5
Luma & Leaf
Florida Hospital Tampa Bay Division: Women's Health TV Spot
3
Florida Hospital Tampa Bay
Suncoast Hospice: Owen's Story
3
Suncoast Hospice
1
FiOS Florida
3
Streamsong Resort
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1
Walmart LIVE!
6
Pillsbury Cupcakes
Grow - House to a Home
4
Grow Financial