See some of my concepts, campaigns, copy and content below.
As the most comprehensive flooring warranty with no pet exclusions, All Pet was within its rights to claim G.O.A.T. status through a campaign of print, POP, video, and eCommerce.
This Quick-Step flooring brand launch positioned Quick-Step laminate as the floor that makes it easy to transform your space. Campaign elements included print, POP, video, and digital.
To introduce the first recycled PET flooring in the market, Mohawk partnered with Georgia Sea Turtle Center as part of the SolidTech R product launch.
Launched newly formulated skincare brand with clear, engaging messaging touting a line of real-deal clean beauty products.
As a result of the Sarasota in Color multimedia campaign, Visit Sarasota saw a 23% rise in web traffic, realized an 11% increase in visitors, created a 17% spike in economic impact, and enjoyed a record 94.7% room occupancy.
Leveraging Tidy Cats’ national “Stank Face” campaign on Walmart.com, we created a tool to illustrate the difference Tidy Cats makes for cat owners, plus “helpful” information and testimonials to drive the benefits home.
This print and broadcast campaign, which was featured in AdAge Magazine, helped increase awareness and elevate perception of Catholic Charities in Southern Nevada. It succeeded in conveying the message that the Catholic Charities mission goes beyond its religious origins to serve the needs of the community, irrespective of faith.
The mission was in fact critical: convey to Tampa Bay residents that world-class, lifesaving cardiac care was available right within their area. This campaign got the message across with print, outdoor, broadcast and online elements.
When an established hospital network brought a number of regional hospitals under one umbrella, a re-brand was executed to elevate Florida Hospital in Tampa Bay. We created print, broadcast, online and outdoor re-branding creative with a new brand tagline, as well as branch-specific advertising for distinct hospital offerings.
One of the most effective ways to destigmatize the end-of-life and palliative care services provided by Suncoast Hospice was through real stories of Suncoast patients and their loved ones. Here are some of their journeys.
Through a multimedia launch campaign including outdoor (shown here), print & digital, Verizon FiOS’ Florida region exceeded projections—outpacing national Verizon sales rates across multiple channels by 15.3% and reducing Florida acquisition cost.
Branding, advertising campaign, naming and promotion for launch of new luxury golf resort in the heart of old Central Florida.
When Pillsbury wanted to increase Walmart sales by promoting a new way to enjoy their cupcakes (bake just 6 cupcakes & save more mix for later), we developed a brand experience with custom videos, recipes and ideas to inspire shoppers.
We created a series of TV spots that inspired potential credit union members to consider Grow Financial as the partner to help them reach their goals.
This live streaming online event motivated shoppers to take advantage of Walmart's Every Day Low Prices for the holidays. Cyber Monday shoppers who experienced Walmart LIVE spent 30% more on Walmart.com.